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Festivals have become increasingly popular in recent years, and for good reason. They offer a unique opportunity for brands to connect with customers on a deeper level through shared experiences. While many big brands are content to simply sponsor existing festivals, there are many reasons why they should consider hosting their own festivals.

First and foremost, hosting your own festival allows you to create a unique and memorable experience that is tailored specifically to your brand. This allows you to showcase your products and services in a way that is more immersive and engaging than traditional advertising. Customers are more likely to remember an experience than a simple ad, and hosting your own festival allows you to create a lasting impression.

Red Bull is a great example of a brand that has successfully created its own community through in-house festivals. The Red Bull Music Academy has been hosting its own festivals since 1998, and has become known for its cutting-edge music programming and immersive experiences. These festivals have helped to create a community of fans and artists who are passionate about the brand and its values.

Similarly, STIHL has created its own community through its Logger Sports Series, which features competitions that showcase the brand’s products in action. These events have become popular with fans of the brand, who come out to watch the competitions and engage with the brand in a meaningful way. By hosting its own festivals, STIHL has been able to build a community of fans who are loyal to the brand and its products.

Another advantage of hosting your own festival is that it allows you to control the messaging and branding of the event. When you sponsor an existing festival, you have less control over how your brand is presented and the type of experience that attendees will have. By hosting your own festival, you can ensure that the event aligns with your brand values and messaging, and create a more cohesive and impactful experience for attendees.

Finally, hosting your own festival allows you to create a long-term relationship with your customers. When you sponsor an existing festival, your involvement is typically limited to a single event. By hosting your own festival, you can create an ongoing relationship with attendees and build a community around your brand. This can lead to increased loyalty and engagement, and ultimately, greater sales and revenue.

In conclusion, hosting your own festival is a unique and effective way to expose your brand to new customers through experience. By creating a memorable and immersive event that is tailored to your brand, you can create a lasting impression and build a loyal community of fans. Brands like Red Bull and STIHL have successfully leveraged in-house festivals to create communities around their brands, and other big brands should consider doing the same.

With that said, building a large scale event is no easy task. It takes creativity, organization and relationships to pull the vision together. Thinking about building an event custom to your brand? Don’t hesitate to reach out to The Festival Company – Your crew for all things festivals and events. Your vision brought to life in ways you’ve never seen before.

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