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Our Story

While you may know what we're all about, you may not know where we've come from or how we got here.

Started from the bottom...

The Festival Company (TFC) was founded by former country artist Billie-Jo Aasen, who built her first festival at just 24 years old. It all started with a dream of one festival. The goal of having raving fans who return year after year, who live off of shared values and form lifelong bonds over their love of music and bringing people together. And now that dream has blossomed into so much more.

“The truth is – it was harder than I thought! After learning all the lessons the hard way, I realised there was a gap in the events and entertainment space. There was a service and expertise that was missing, so I made it my mission to build it; to help others build their dream events.” said Billie.

From that first festival experience, Billie was hooked, but not on the thrill of the event, on something so much more: The challenge of creating the ultimate events company, which would serve other dreamers like her by helping navigate the waters of a major event and the overwhelming complexities of the entertainment world. 10-years later, The Festival Company is now not only a leader in the events and entertainment space, but is a key example of a purpose driven business. In 2021 Billie gave birth to premature twin daughters who lived in the NICU for four months, and who have been able to thrive due to the community services provided.

“As you grow, your priorities change because your experiences guide you to where you are meant to be. After having premature twin daughters and experiencing significant health challenges, I was drawn to helping others who have some of the challenges our family has. That’s when our mission as a business changed completely and we vowed to always leave an impact in the communities we serve.”

TFC now works with world-renowned charities such as The Rick Hansen Foundation to ensure events are accessible to people of all ability levels.

Welcome to The Festival Company

We may operate in the entertainment business, but we are in the hospitality and service business to our core. Our goal is to elevate experience, one fan at a time, while making it a priority to leave an impact in the communities we serve. Our events will always be accessible to people with all levels of ability, we will always allow kids, we will always give local artists an opportunity to shine on our stages and we will always give back to the community. Music heals in more ways than one and our mission is to ensure everyone can be touched by it.

Billie Jo AasenFounder